Gucci Hits The Road in True Italian Style

July 09, 2011


Pure Italian Style


As if the Fiat 500 isn't stylish enough already, now Gucci's had their way with it to create the special edition Fiat 500byGucci. 

The Fiat 500 has been customised by Gucci Creative Director 
Frida Giannini to celebrate the fashion firm’s 90th birthday. 


The two Italian firms have created two models to chose from, 
either in black or white, 
with distinguished Gucci touches from wheel to roof.

Special Gucci-branded 16-inch alloys hide green-painted brake calipers, 
which are complimented by Gucci script on the B-pillar and Bonnet. 
Gucci’s trademark green-red-green stripe is not only seen along the car’s side,
but also on the seats, carpets, keyfob and even seat belts.




The 500 by Gucci made its debut on the opening day of Milan fashion week
 and was also shown at the Geneva Motor Show.

In the Uk the 500byGucci 1.2 Litre is available from £14,565
or the 0.9 litre TwinAir two-cylinder from £15,765 
(If you are wondering why the smaller engine is more expensive, 
it is because the TwinAir offers a 30-percent reduction in fuel consumption 
and won the 2011 Engine of the year award in May). 

The White Fiat 500Gucci. 

Alongside the car’s launch, Gucci has also created a fashion collection
which includes travel accessories, leather goods, clothes, sunglasses and a watch.