Caggie Dunlop Launches Fashion Line

April 24, 2012


Caggie Dunlop has developed her own online fashion brand, ISWAI - It Starts With An Idea.

For the label's debut collection of t-shirts, Five Ways, the Made In Chelsea star picked five themes close to her heart - New York, Rebellion, Da Vinci, The Universe and Religion - and invited the public to send her designs, handpicking four and creating the fifth herself.

The line, which aims to create an inclusive fashion community and a platform for new talent, launches today, with upcoming plans for a collaboration with jewellery designer Zara Taylor.