Naked Fruit: Proves Sex Really Does Sell

January 24, 2011


Fruit Undressed



After popping into Tesco for yet another search for healthy snacks I came across Del Monte's Naked Fruit Range.

The Naked Fruit has fresh fruit that is pre-peeled, sliced and ready-to-eat; designed for "healthier on the go" snacking.

The range includes A hollow Pineapple, peeled Orange, sliced Kiwi, Fresh Fruit Salad, Watermelon, Mango, Mixed Grapes, Mixed Berries, Citrus Mix, and Apples & Oranges -in weights ranging from 1.2kg to 1.75kg.



After 100 years of fruit filled heritage, Del Monte has decided to concor the snacking industry. James Harvey, managing director at Del Monte UK, said:

"Although the prepared fruit category is worth £130 million, the consumer penetration is yet to reach the level of other prepared sectors, with only two in five consumers currently purchasing prepared fresh fruit even once a year."

After Googling for the brand I found these amazing promotion pictures which I though I'd share; enjoy!