Chocolate that makes you look younger - sounds too good to be true, doesn't it?
Last week I was invited for breakfast at Ladurée, the Parisian tearoom attached to Harrods, for the launch of Esthechoc. Classed as a food supplement, the dark chocolate claims to protect your skin from ageing and contribute to a radiant look by feeding from within.
Developed and patented by a spin off from Cambridge University, Esthe chocolate combines two of the most powerful antioxidants – cocoa flavanols and marine carotenoid astaxanthin. According to a brochure for the chocolate, one 7.5g piece delivers as much flavanol activity as 100g of dark chocolate and as much of the antioxidant astaxanthin as 300g of wild Alaskan salmon
The box has 21 individually wrapped 7.5g chocolates containing 38kcal each (making it safe for diabetics). The creators claim that after 3-4 weeks of daily Esthechoc intake the underlying skin structure of a 50 year old was rejuvenated to that of someone in their 30s in early trials.
It is worth noting, however, the chocolate cannot reverse damage to skin cells. The supplement boosts cell activity which boosts the whole body, not just the face, so it will be interesting to see if I feel/see any effects.
To put this to the test I will be eatimg one choc a day and will then report my findings on a follow-up blog. On my first and last day I will take a swab of my skin which I will send to the chocolate company to test in their lab. They'll be able to report on the different antioxidant levels in my skin, and whether my body has sufficiently absorbed the goodness it aims to delivers. I'll also be able to report on the physical results as there hasn't been much written by younger women regarding this new anti-ageing product.