Angelina Jolie for Louis Vuitton

July 31, 2011


Bare foot and smoky-eyed, Jolie is pictured reclining on a wooden boat in Cambodia - the country she fell in love with, and adopted her son Maddox from, after filming of Lara Croft: Tomb Raider there in 2000.

Wearing her own clothes, no makeup and her own years-old monogrammed Alto bag, Jolie looks at peace in her photograph. 

“People are not used to seeing Angelina in this situation,” Vuitton’s executive vice president Pietro Beccari tells WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand. This campaign is about a very special person and a very special journey.”

And though the handbag she carries in her ad is no longer in production, Jolie’s love of the piece is causing the company to consider “re-editing” it, Beccari says. 

He would not discuss the amount Jolie was paid for the campaign, but says she did donate an undisclosed portion of her fees to charity.