Magnum Masterpiece

August 09, 2011

The new Magnum Temptation print ad campaign is an explosion of flavour ‘Expialidocious’

–“Magnum Art” showcases beautiful explosions of color and flavours in rich, intense and effective prints.

Photographers Diver & Aguilar were commissioned by Spanish advertising agency Lola to explore the possibilities of this concept.

And the result is pretty stunning!


“Magnum has developed a technology, allowing them to include liquid filled chocolates into their Ice Creams.

They Developed a new forming process based around continuous extrusions that allows them to shape in three dimensions whilst dosing the inclusions.”