Have your Pie and Eat it

Before you bake, add a special touch to your pies by personalise your pastry. 

Forget crimping: impress your guests with this simple, but utterly beautiful crust technique. 

Make a braided edge by cutting 12-inch-long, 1/4-inch-thick strips of dough and braiding them together. 

If the braid needs more length, moisten the ends of the braided dough and attach 3 more strips of dough. 

Moisten the edges of the crust or the underneath of the braid and carefully place the it around the rim.

Then you're all to add your favourite filling set to bake.

Früute Tart

New Los Angeles based pastry shop Früute found their match made in 

sweet tooth heaven when they hired Ferro Concrete

to brand their mouth watering bakery concept.

The design direction for Früute uses an exceptionally clean, modern 

and natural aesthetic, creating an engaging and unique experience 

for a premium product that’s entirely unordinary.

Sea Salt Cramel: I love the attention to detail
with the single flake of salt on top. 

My favourite here is the Wasabi Tart: It looks great and incorporates
strong hot flavours with sweet undertones. 

These deserts appear on so many levels beyond food, beauty was the first to come to mind. 

“We are like fruit matchmakers” they said when speaking about their philosophy,

but they seem to have matched a lot more than fruit to create these 

unforgettable pieces of food art.

Seen as their products are mini works of modern art and contain unique, 

mouth watering flavours 

it's surprising they only retail at $3 each!

The Ingredients: 

I also have a love of simple, clean photography, and thought their ingredient pictures where a quirky way to show what is in their products. 

-Imagine seeing a photographic list of ingredients for other products such as Coca Cola, Crispy Cream Doughnuts or Iceland ready meals....